Digital Marketing- Facebook and Instagram Advertising(MasterClass) → Basic Explanation of Conversion Campaign

Curriculum

22 Sections
100 Lessons
Lifetime

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INTRODUCTION TO DIGITAL MARKETING
4
- 1.1
  Intro to the course
  4 Minutes
- 1.2
  What is Marketing
  22 Minutes
- 1.3
  Segments of marketing, 4\’Ps and 4\’Cs of Marketing
  8 Minutes
- 1.4
  Why is Facebook so Effective for Marketing
  9 Minutes
Getting Ready For Advertising
2
- 2.1
  Creating Facebook Business Manager Account and Page
  10 Minutes
- 2.2
  Creating and Linking Ad Accounts
  15 Minutes
Audiences I - Saved Audience
2
- 3.1
  What is Audience
  15 Minutes
- 3.2
  How to Create a Saved Audience
  19 Minutes
Audiences II - Custom Audience(Your Sources)
4
- 4.3
  Website Custom Audience
  5 Minutes
- 4.4
  App Activity Custom Audience
- 4.5
  Customer List Custom Audience
  14 Minutes
- 4.6
  Offline Activity Custom Audience
  12 Minutes
Audiences III - Custom Audience(Facebook and Instagram Sources)
9
- 5.1
  Video Custom Audience
  6 Minutes
- 5.2
  Lead Form Custom Audience
  6 Minutes
- 5.3
  Instant Experience Custom Audience
  6 Minutes
- 5.4
  Shopping Custom Audience
  12 Minutes
- 5.5
  How to Link Instagram account to your Ad manager
  5 Minutes
- 5.6
  Instagram Account Custom Audience
  8 Minutes
- 5.7
  Events Custom Audience
  4 Minutes
- 5.8
  Facebook Page Custom Audience
  6 Minutes
- 5.9
  On-Facebook Listings Custom Audience
  9 Minutes
Audiences IV - Lookalike Audience
1
- 6.1
  Creation of Lookalike Audience and Explanation
  13 Minutes
Business Settings
2
- 7.1
  Business Settings I – Users, Ad accounts, Pages, Business Assets
  12 Minutes
- 7.2
  Business Settings II – Data Sources, Brand Safety and Business Verification
  10 Minutes
Event Manager
6
- 8.1
  Offline Event Set – Lesson 1 – Understanding and uploading customers info
  27 Minutes
- 8.2
  Offline Event Set – Lesson 2 – More explanation
  7 Minutes
- 8.3
  Facebook Pixel – Lesson 1 – Intro
  5 Minutes
- 8.4
  Facebook Pixel – Pixel set up on Site
  20 Minutes
- 8.5
  Facebook Pixel – Tracking Buttons and Pages
  21 Minutes
- 8.6
  Facebook Pixel – Tracking Conversion Actions
  17 Minutes
Facebook Business Tools
14
- 9.1
  Account Quality
  4 Minutes
- 9.2
  Billing
  5 Minutes
- 9.3
  Brand Safety
  20 Minutes
- 9.4
  Collaboration center and store locations
  19 Minutes
- 9.5
  Ad per page and Ad strategy
  11 Minutes
- 9.6
  Automated rules and Mockups
  16 Minutes
- 9.7
  Ad Reporting I
  18 Minutes
- 9.8
  Ad Reporting II
  10 Minutes
- 9.9
  Ad Analytics
  17 Minutes
- 9.10
  Attribution I
  12 Minutes
- 9.11
  Attribution II
  7 Minutes
- 9.12
  Audience Insight
  12 Minutes
- 9.13
  Creative Reporting
  8 Minutes
- 9.14
  Commerce Manager and Page posts
  6 Minutes
Brand Awareness Objective - Ad Setup, Analysis and Optimization
8
- 10.1
  Project 1 – Lesson I
  15 Minutes
- 10.2
  Project 1 – Lesson II
  26 Minutes
- 10.3
  Project 2 – Lesson I
  11 Minutes
- 10.4
  Project 2 – Lesson II
  27 Minutes
- 10.5
  Project 3 – Lesson I
  21 Minutes
- 10.6
  Project 3 – Lesson II
  12 Minutes
- 10.7
  Project 3 – Lesson III
  19 Minutes
- 10.8
  Brand Awareness Campaign Analysis and optimization
  18 Minutes
Reach Objective - Ad Setup, Analysis and Optimization II
4
- 11.1
  Project 1 – Lesson I
  15 Minutes
- 11.2
  Project 1 – Lesson II
  12 Minutes
- 11.3
  Project 2
  18 Minutes
- 11.4
  Reach ad Campaign Analysis and optimization
  14 Minutes
Traffic Campaign Objective - Ad setup, Analysis and Optimization
4
- 12.1
  Lesson 1- when and how to use Traffic ads
  5 Minutes
- 12.2
  Lesson 2 – Ad setup
  13 Minutes
- 12.3
  Traffic Campaign Analysis
  14 Minutes
- 12.4
  Ad relevance diagnosis
  11 Minutes
Engagement Campaign Objective - Ad setup, Analysis and Optimization
2
- 13.1
  Lesson 1 – When, how to use Engagement ads
  18 Minutes
- 13.2
  Lesson 2 – Analysis
  30 Minutes
App Install Campaign Objective - Ad setup, Analysis and Optimization
2
- 14.1
  Lesson 1 – When, how to use App install campaign ads
  30 Minutes
- 14.2
  Lesson 2 – Analysis
  10 Minutes
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization
6
- 16.2
  Lesson 1
  10 Minutes
- 16.3
  Lesson 2
  11 Minutes
- 16.4
  Lesson 3
  21 Minutes
- 16.5
  Lesson 4
  10 Minutes
- 16.6
  Lesson 5
  3 Minutes
- 16.7
  Lesson 6 – Analysis
  11 Minutes
Messaging Campaign Objective - Ad setup, Analysis and Optimization
3
- 17.1
  How and when to use messaging campaign objective
  14 Minutes
- 17.2
  Optimization and Analysis
  6 Minutes
- 17.3
  Understanding the stages of sales
  7 Minutes
Copywriting and Social Media content creation
4
- 18.1
  10 tips to becoming a good copy writer. PRO TIPS
  14 Minutes
- 18.2
  The AIDA formula. PRO TIPS
  14 Minutes
- 18.3
  Social media tips. PRO TIPS
  6 Minutes
- 18.4
  6 excellent ways to create facebook ad copy that converts. PRO TIPS
  14 Minutes
Conversion Campaign Objective
10
- 19.1
  Verify your domain
  6 Minutes
- 19.2
  Aggregated Events Set up
  2 Minutes
- 19.3
  Basic Explanation of Conversion Campaign
  4 Minutes
- 19.4
  Basic Explanation of Conversion Campaign II
  29 Minutes
- 19.5
  Project 1 – Lesson 1
  35 Minutes
- 19.6
  Project 1 – Result Analysis i
  6 Minutes
- 19.7
  Project 1 – Result Analysis II
  6 Minutes
- 19.8
  Project 2 – Lesson 1
  22 Minutes
- 19.9
  Project 2 – Lesson 2 – Analysis
  11 Minutes
- 19.10
  FACEBOOK API to get Hidden Interests
  14 Minutes
Retargeting
4
- 20.1
  Sales and Advertising
  20 Minutes
- 20.2
  Lesson 1
  24 Minutes
- 20.3
  Lesson 2
  13 Minutes
- 20.4
  Lesson 3
  6 Minutes
Catalogs Sales Campaign Objective
3
- 21.1
  Lesson 1
  15 Minutes
- 21.2
  Lesson 2
  17 Minutes
- 21.3
  Lesson 3
  9 Minutes
Advertising with Mobile Phone
5
- 22.1
  Facebook ad manager App, Understanding interface and billing
  5 Minutes
- 22.2
  Linking Instagram account to Facebook account
  2 Minutes
- 22.3
  Create Instagram special ads
  7 Minutes
- 22.4
  Creation of ad
  18 Minutes
- 22.5
  Gaining access to your client fb page for advertising
  5 Minutes
Summary
1
- 23.1
  Facebook ads policy
  2 Minutes

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Aggregated Events Set up

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